Friday, 20 August 2010

iPhone App Developer Reveals iAd Revenue!

So, Poodle Jumper has been out for a week - how's it doing?

Well, I can officially reveal that it's achieved (with virtually nothing in the way of marketing, remember), a grand total of 1,714 downloads worldwide. Not bad for week 1. The app has appeared in the top 100 games in its 2 game subcategories (Racing and Role Playing) for around 30 countries including the UK (only got to about 102 in the US, darn it!).

How's iAd faring? I was surprised firstly by how many ad requests were generated - over 31,000 in the first week. This means the average user who downloaded the app has generated nearly 20 ad requests (or about 10 minutes of play time).

If Apple was able to fulfil all these requests then even with a modest 1% clickthrough we'd be looking at around $900 revenue (before the "Apple Tax" ;-).

Sadly, the fill rate has hovered around the 12.5% mark, so actual revenue has been much lower ($15.76 to be exact, after Apple took their 40% cut).

Still, many more advertisers should be going on line in the coming weeks, plus iAd goes live in the UK next month, so the fill rate should increase significantly.

Of course, Apple have been fulfilling some ad requests with vanilla developer ads for other apps, but these don't get charged anything for impressions, and the clickthrough cost is only 25c, not the $2 for "real" iAds.

I'll keep you updated with the all important fill rate over the coming weeks - stay (i?)Tuned!


  1. Another great post. I am glad to visit your Blog. You have very cool stuff here and it's great to be part of this segment.
    iphone game developer

  2. Playing Virtual Printing iPhone Game Can Save on Printer Cartridges in Real Life. You are in charge of your own printing business. There are customers with immediate needs and lots of questions. You must fulfill their printing projects and ink orders in a timely manner. And by doing it quickly and accurately, you build a solid reputation. But if you don’t, they will leave unhappy.

  3. hi demessify 3d game having best 3d features

  4. Gaming on iPhone is a part and parcel of the generation next and it's fervent deeds. Once you are hooked, there is no turning back. You try your hand on one game, uncover one level and until you keep unlocking rest of the levels you will experience a restless frenzy.

    iphone app developer los angeles

    android app development los angeles

  5. I never use this app but after read your post i think i will use iAd Revenue app
    iPhone Apps Developers Blog

  6. This comment has been removed by the author.

  7. Thanks to say for posting this blog. We have to get new collection of news from your end. All the best for you best support. Keep updataing your blog. This is really nice job Postcard Printing

  8. Hi
    I have seen your blog and it does looks awesome and I had never seen blog like yours. I feel great to see your blog. Thank you


  10. Got another excellent knowledge about iPhone gaming. You have really very awesome stuff keep posting.


    iPhone App Developers

    1. U might like another iPhone game named 'Watch out Eggy'. Created by the app making company BuzzBangla. It is coming soon!

  11. With the growth of iPhone Development
    , there is a gradual rise of iPhone developers too. These developers design and develop new applications according to the clients needs.

  12. Hi,

    I'm interested in running display and video ads within some of your apps, particularly Radio Cloud.

    What's the best way to get hold of you to discuss further? Are you on LinkedIn?

    Brendan Carney

  13. Love to read the post and all the comments here. Thanks for sharing it. Jewish iphone apps

  14. Awesome list!! Well done!!

  15. Hi

    Excellent job, i never use this apps but after reading your article I will use iAd Revenue apps. Thanks for sharing.

    iPhone Games Development


    Great blog having useful information. Thanks for sharing this content. Technology is growing in all fields.
    iphone application development services

  17. Nice Post. 3D game having best 3d features. For more detail please visit

  18. Excellent job, Hmmm, this is indeed a wonderlful App. Very Informative. Thanks for Sharing. Keep it up.

    iPhone Applications Development

  19. Nice Job.Really I liked this one.I will use iAd Revenue apps. Thanks for sharing.

    iPhone App Development company

  20. Thanks for sharing as it is an excellent post would love to read your future post.
    Android App development Manchester & Iphone App Development manchester

  21. Nice blog! I loved reading through your blog. wish you good luck for your best efforts...
    iPhone App Development :: && :: Mobile and Web Application Development

  22. What a stunning blog as well as the collection..!!!Iphone

  23. One of the major area for the mobile companies to concentrate is smartphone games.For this the companies are paying huge amount to the app developers.Found details that in this business, first place taken by Iphone.As per the research mobile gaming business will get a total revenue of $28.9bn by 2016


Please share your experiences of iPhone development, or post questions and comments about our games.